This article is for all the badass gals out there that are taking over the world one zaghareet at a time and for my Tribe.
I've been working diligently over the last month on renovating and building my new studio: the most awesomest place for dance and fitness ever. But aside from that, I've always been a Do-It-Yourself kind of gal. From making my own Barbie clothes as a kid to planning the wedding of my failed marriage, I've always believed there wasn't anything I couldn't learn how to do and excel at. This is mostly in credit to my mother, who despite passing down a magazine rack of issues, always told me from the time I was a small child that if I set my mind to it, I could do anything.
This may seem trite, but I actually believe this is true for anyone. Things are only impossible or unbelievable until we take the first step into making them possible or a part of our belief system. We all use different tools to get us there. For some it takes longer and for others, they charge full steam ahead. Some find words inspiring, actions, images and so forth.
So here I am going about my merry little day, wondering what large obstacle I can tackle next, building my pipes lifting boxes of tile when I see the image of Rosie the Riveter. For those of you that don't know, Rosie the Riveter is a fictional character from WWII used in marketing campaigns to encourage women to work in munitions factories while men were at war. She is a unique symbol from the 1940s with her bulging biceps and furtive stare. This in a time where women were depicted as slender waisted and demure. Rosie the Riveter struck a chord with women who had long been depicted as meek. She still maintains a touch of feminity with the head scarf she wears that holds back her hair while she works.
This famous image is incredibly inspiring to women and truly is a picture that says a 1000 words with a 1000 meanings to thousands of women. What does Rosie the Riveter mean to me? I've gone through several phases in my life; from overly dramatic child, to moody plane jane teen, to prissy frilly belly dancer, I've always felt the importance of being strong and embracing my womanhood. Just like Rosie.
Now that I am a business owner, I've had to really embrace the motto "We can do it!" or "I can do it!". When I first started my business I had no budget for marketing, web, etc. I spent the first 2-3 months of my business and some 6-8 hours a day specifically on learning the tools in photoshop, developing a website and learning how to sculpt my brand. I had been unemployed for many months prior to opening my studio, so it was more "You have to do it!" in the beginning. They say necessity is the mother of invention and when your means are limited your creativity catapults forward.
I would have never guessed that I would develop multi-class curriculums, teach 9-12 classes a week, develop marketing and strategic plans, learn how to create ads and web content and finally learn how to do renovations. Prior to seeing Rosie's picture yesterday, I ran into Rona (my fave place) to pick up some supplies. I have always found the staff there to be incredibly helpful and knowledgable. There was an older gentleman working in the flooring department. I asked him some questions about flooring and he stopped me and said "Don't you ever let anyone tell you that there is anything you can't do." I was really taken aback by this, but intrigued, so he continued. "Just because you are a woman, doesn't mean you can't do construction. You can do anything a man can do, if not better."
I asked him if he had daughters, which I had a feeling he did, and he said yes. I was very touched by this little exchange and had a nice chat with him about some more projects I was undertaking. I felt that if I could make crafts or bake or put together furniture, I could do anything. I just had to change my mindset that it was hard and impossible to that it is doable and manageable.
We really live in a negative and "Don't" based culture. Don't misbehave. Don't have a voice. Don't go against the grain. Despite many corporate messages of "Just do", they really mean "Just do, but within the parameters we set out for you." I would like to encourage all of you who have managed to get through this article to DO and BELIEVE and BREAK FREE of the prescriptions of "can't" and "only able". That is the message of Rosie the Riveter to women: go and achieve with strength and courage because if there is anything that can be done - WE CAN DO IT!
